7 locked drills. AI buyers grounded in your real CRM. Speech coaching that catches every "um," every monologue, every missed close. Record real calls and your CRM writes itself. Nothing leaves your laptop.
Most cold calls hit a gatekeeper before they hit a buyer. Most pitches die on the price objection, not the opener. BullpenLM walks you up the actual sales ladder — one drill at a time, scored on what you actually said.
→ Front-desk / EA / general operator
→ Direct buyer line
→ The technical decision-maker
→ Buyer comparing you to incumbent spend
→ Senior strategic buyer
→ Anyone non-technical
→ Another rep, same product
Every call you record — practice or real — gets parsed for the metrics top reps optimize. Your improvement is tracked over time. Filler words drop. Talk ratio normalizes. Monologues shrink.
Top reps speak ~43% of the call. You'll see your live number tracked against the target.
The bar that separates qualifying from pitching. Counted automatically from your transcript.
"Um," "like," "basically" — counted, surfaced, and graphed over time so you see them disappear.
Anything over 80 words loses the buyer. We flag the moment you cross it on every call.
Practice, intelligence, post-call automation, pipeline visualization — one open-source repo. Clone, install, start dialing.
7 sequential drills mapped to the real cold-call ladder. Each grades your transcript against specific criteria — word count windows, filler limits, forbidden-jargon checks. Level up like Quizlet, but for sales.
Drop a CRM CSV (HubSpot, Salesforce, anything) — every contact becomes an AI buyer with their company context, tech stack, public quotes, and personality. Pick anyone. Rehearse before you dial.
Beginner: warm and patient. Intermediate: realistic objection density. Advanced: hostile, time-pressured, interrupts you. Train for the buyer who's having a bad day.
Talk ratio. Filler counts. Hedge phrases ("I think", "maybe"). Question rate. Avg sentence length. Longest monologue. Coaching flags fire when you cross a threshold — pre-tuned against top-rep research.
Hit 🔴 Record on any prospect. Whisper transcribes locally. Gemma extracts every name, commitment, deal signal. New contacts get scaffolded under the right org automatically.
Ranked daily-driver queue surfaces your hottest prospects — by pipeline stage, enrichment depth, and industry priority. Click a row → dossier. Never wonder who to call next.
Every drill + every real call writes a metrics snapshot. Sparklines for talk ratio, filler count, question density across weeks. The "I improved from a 3 to an 8" graph, computable.
Drop a URL, CSV, PDF, email file, or paste a list — Gemma sniffs the format and extracts orgs. NotebookLM-style "throw it in, get a persona out."
Ollama for the LLM. Whisper.cpp for transcription. macOS say or XTTS for voice. Zero API calls. Zero telemetry. Verifiable in your firewall logs.
The full daily-driver flow. Browser + laptop. No SaaS round-trips.
CSV from HubSpot, Salesforce, anything. Or drop URLs, PDFs, prospect lists — the universal ingester sniffs the format and writes orgs to disk. Every contact becomes a roleplay persona.
Top 5 ranked by enrichment depth, pipeline stage, and industry priority. Skip the "who do I call next" debate. Click row → dossier opens, fully grounded in their public context.
Roadmap mode: pass Level 1 (gatekeeper) to unlock 2 (voicemail), to unlock 3 (60-sec pitch). Gemma grades you on filler count, talk ratio, banned-jargon checks, and time discipline.
Click a character → continuous-mic call with their persona. Three difficulty modes. Whisper transcribes locally, Gemma scores the call against your playbook + computes speech metrics.
Hit 🔴 Record on the dossier. The audio transcribes, the persona log gets a transcript, new contacts get extracted, deal stage updates. The CRM writes itself.
Every session writes a metrics snapshot. Trend view sparklines your talk ratio + filler count + question rate across weeks. Quantifiable improvement, not vibes.
If you're a sales founder, an SDR manager, an agency owner running outbound, or just learning to sell — get on the early-access list. Hosted version comes with CRM integrations, team dashboards, multi-rep attribution, and the bits you don't want to self-host.
Or email hello@bullpenlm.com · No spam, one email when we ship.